Aurum Beacon
The 10-Point Marketing Intelligence Checklist
Can you answer these 10 questions about your business? Most business owners can answer 3 or fewer. Where do you stand?
✦ Answer each question honestly — your score reveals your growth gap
Can you answer these about your business?
1
Do you know your cost per lead?
2
Do you know your cost per customer?
3
Do you know your customer lifetime value?
4
Do you know your conversion rate from lead to sale?
5
Do you know which marketing channel brings the most customers?
6
Do you know your marketing ROI?
7
Do you track where customers drop off in your sales process?
8
Do you have a dashboard showing your marketing and revenue in one place?
9
Do you know your best performing product or service?
10
Do you have a 90-day marketing plan based on data?
